This is a hole where existing ponds worked favorably to drop a dramatic heroic finale. The shape and orientation of the pond between tee and fairway afforded the opportunity to develop a risk-reward left-to-right tee shot.
Following up on the parallel relationship to the 12th hole, the best tee shot here is to the right, directing the golfer away from 12 (the best tee shot on that hole is to the left).
Similar to 12, visibility becomes a problem depending on which side of the fairway one plays toward and how the large ridge separating the fairways affects the approach. Whereas the tee shot on 12 discourages the shorter route from the right, playing away from that same ridge demands a more aggressive play toward the right on 18.